The organizers of World Quantum Day, celebrated annually on April 14, want to shift how people think about quantum physics. What can seem like a bafflingly abstract theory tinged with science fiction is actually a fundamental description of reality, the basis of technologies we use every day, and a foundation for future applied science. Whether it’s seen through the lens of fact or fiction, quantum physics has an undeniable “cool” factor, and quantum scientists working in different fields—including fusion energy—are embracing quantum coolness to spread awareness about real science.